The case for using contextual relevance to relate to your buyer is pretty simple – it’s effective. Technology and varied experiences have created a more confident business buyer. Which means they know what they want. And their BS meter is on high alert. So authenticate and know thy buyer.
Communicating ideas, concepts, products and / or services in the context of what is relevant to the buyer’s business needs and / or wants.
Moments of sudden insight a person has related to a product or solution that can solve a specific need or set of needs.
A series of experiences created from Aha! Moments that leads someone closer
to a buying decision.
Through contextual relevance, ongoing education, a set of Aha! and Defining Moments, business buyers feel equipped to make buying decisions