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Demand Gen is focused on creating interest and education rather than collecting lead form information. Collaboration between sales and marketing is imperative to be effective. And, an open feedback loop between the two groups ensures learnings are shared and leveraged.

The ultimate goal of Demand Gen is to shape perceptions and create interest (demand) in your offering – driving awareness, extending reach, educating people and creating engagement. View our Demand Gen Best Practices for a step-by-step approach to optimize your efforts.

AWARENESS AND REACH

EDUCATING AND ENGAGEMENT

Identify, introduce, inform:

Drive demand on the buyer’s / buying group’s
non-linear path to decision-making