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Gain’s eye on>content. Maximize your content’s value.
Content fuels the B2B buyer’s journey. It provides the opportunity to educate and create a more informed buyer. Its influence of the buying process is undeniable, making it critical that your content works hard and separates you from all other providers.
eye on>content is our process of analyzing your content assets and content marketing efforts. This three-step process is simple and easy to get started.
1. Send us your content
Gather your content assets and complete the simple eye on>content worksheet.
2. We’ll do a thorough review.
We’ll review and assess your content and provide recommendations.
3. We deliver a custom playbook
We’ll walk you through your custom eye on>content playbook.
- What you get…
- What you do…
- What it costs…
We’ll have a quick call to discuss the content you’ve provided, ask questions and get the process started. After a thorough analysis of your content, you’ll receive your eye on>content playbook that includes the following:
- Observations on the content assets you provided
- A detailed analysis with recommendations on how to enhance your existing content asset offering
- Recommendations for filling any content gaps
- Direction on how to repurpose current content to broaden your library
- A view of how your content assets align with your buyer’s journey and sales funnel, along with our recommendations on strategic direction for your content
- A call to walk you through our findings and answer any questions you may have about your eye on>content playbook
- Download and complete the worksheet to get things started
- Pull together 7 content assets you are currently using in market that represent what you want to communicate to prospective buyers
- Email your completed worksheet, 7 content assets and contact information to James at firstname.lastname@example.org
- Look for a confirmation email as a receipt of your worksheet and assets
- Once we receive your information we’ll get to work and have your eye on>content playbook to you within 4 weeks
A thorough review and analysis that includes:
- A fresh perspective on your content assets from B2B marketing experts and step-by-step recommendations on how to improve them
- The customized, easy-to-implement eye on>content playbook that will help you make the most of your content assets and advise you on your next steps
- A call to walk you through your eye on>content playbook and answer any questions you may have about the deliverable, our approach or our recommendations
Have questions before getting the process started? Email James at email@example.com or contact him on LinkedIn. He’ll be happy to answer any questions you may have about eye on>content, the playbook or getting the process started.