The new award card in town.

LEAD GEN – NEW PRODUCT LAUNCH

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When employees excel, reward them and repeat.

Creating opportunity:

Educate our target audience on the PROVIDER’s prepaid award card programs.

Generate interest in the PROVIDER as a go-to source.

Build an association with the PROVIDER’s prepaid solution and potential award needs.

Getting to Aha:

Develop Suspect Target Profiles (STP) to be used for list selection criteria and identify the most appropriate list sources.

Position PROVIDER as a business resources.

Employ an integrated, multi-touch, multi-channel approach that is offer, content and action driven.

Develop content to support the communication stream and to educate our audience on the business benefits of the programs.

Driving action:

In the four quarters the program ran, PROVIDER experienced a 109% increase in ROMI.

Collected efforts yielded the addition of 172 new customers to the PROVIDER’s book of business.

 

Marketing tools: Lead Gen, communication, content and creative strategies, list research and procurement. Communication Design includes mail and email stream, landing pages with data collection and content development.

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