Educate our target audience on the PROVIDER’s prepaid award card programs.
Generate interest in the PROVIDER as a go-to source.
Build an association with the PROVIDER’s prepaid solution and potential award needs.
Develop Suspect Target Profiles (STP) to be used for list selection criteria and identify the most appropriate list sources.
Position PROVIDER as a business resources.
Employ an integrated, multi-touch, multi-channel approach that is offer, content and action driven.
Develop content to support the communication stream and to educate our audience on the business benefits of the programs.
In the four quarters the program ran, PROVIDER experienced a 109% increase in ROMI.
Collected efforts yielded the addition of 172 new customers to the PROVIDER’s book of business.
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