Educating for audience expansion.


Home » Work » Workflow Solutions Demand Gen Success Story

Expanding our reach, creating awareness and generating interest.

Creating opportunity:

Introduce XCM Solutions to the corporate market (create awareness).

Identify core audience.

Build value prop and marketing model.

Getting to Aha:

Research (primary and secondary) our audience to understand their business needs, priorities and personal wants.

Develop, and relate, our position in ways that resonate with the audience and provokes thought.

Deliver insights to align XCM Corporate with workflow solutions for accounting, tax and finance departments.

Driving action:

Awareness is growing within our targeted groups – direct exposure has grown to over 25,000 contacts.

Cold open and click thru rates are averaging 3.75% and 7.67% respectively through five campaigns.


Marketing tools: Demand Gen, communication, content and creative strategies, list research and procurement. Communication Design includes email stream, micro-site with data collection, content development and LinkedIn content release schedule.

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