Introduce XCM™ Solutions to the corporate market (create awareness).
Identify core audience.
Build value prop and marketing model.
Research (primary and secondary) our audience to understand their business needs, priorities and personal wants.
Develop, and relate, our position in ways that resonate with the audience and provokes thought.
Deliver insights to align XCM Corporate with workflow solutions for accounting, tax and finance departments.
Awareness is growing within our targeted groups – direct exposure has grown to over 25,000 contacts.
Cold open and click thru rates are averaging 3.75% and 7.67% respectively through five campaigns.
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